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Testimonials

Since Tri-Solfen® was commercially launched, over 80 million lambs have been treated and over 80% of Australian wool growers are now using Tri-Solfen for their sheep. Here’s what some of them have to say…

‘We have used pain relief for two years now and seen real production gains. We are concerned for the welfare of our animals and will continue to use pain relief to ensure they get the best care.’

Clinton Wise– Wililoo Merino Stud, Woodanilling, W.A.

'It easy to see the difference pain relief makes. Before, lambs would walk away hunched up, even taking a couple of hours to walk back to the paddock. Now they run straight back to Mum and start suckling,” says Rod. “My wool is now sold under the Better Choices brand. I see this as a definite advantage. I think it will be an advantage in the long run, to both me and the industry as a whole.'

Rod Miller– Glenpaen Merino Stud, Horsham, Vic

'After being treated with pain relief my lambs were more content and less stressed. As farmers we are sincere in looking after the welfare of our animals and using pain relief demonstrates this.'

Richard Coole– Frankland, W.A.

'We have been using pain relief for the past three years. We’re impressed by reduced bleeding in the mulesing wound immediately after application. Lambs run straight back to find the ewe, which has dramatically reduced our mortality rates. Flock management, post lamb marking is easier due to the effect of pain relief and the scab healing faster.'

Ryan & Malcom O’Dea– Peepingee Merino Stud, Narrogin, W.A.

'Using pain relief eases the stress and allows lambs to mother up and move back to the paddock easier with faster weight gains.'

Kent Lummis– Waverley Downs, Gilgandra, NSW

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Patent Portfolio

Country Species Patent
Australia Sheep Granted
Australia Horses, Dogs, Lab animals Granted
Australia Cattle Granted
Australia Humans Granted
New
Zealand
Sheep,
Cattle
Granted
New
Zealand
Horses, Dogs, Lab animals Granted
EU Humans Granted
EU Pig, Sheep,
Cattle
Granted
USA Dogs, Horses, Lab animals Granted
USA Humans Granted
USA Pig, Sheep,
Cattle
Granted
Canada Horses, Dogs, Lab animals Granted
Canada Cattle,
Pig
Granted
Canada Humans Granted

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Advisory Board

Ian Page

Non-Executive Director

Ian is Chief Executive Officer of Dechra Pharmaceuticals, which has a 33% shareholder in Medical Ethics. He joined National Veterinary Services, Dechra’s former services business in 1989 and joined the Board of Dechra in 1997. In October 2010, Ian was appointed as Non-Executive Chairman of Sanford DeLand Asset Management.

Dr Chris Roberts

Human Wound and Regulatory Advisor

Chris has over 20 years’ line management experience of heading clinical research teams. He was previously global head of Smith & Nephew clinical support and market development, where he managed global clinical Phase II and III programmes in the management of venous and pressure ulcers.

Lieutenant Colonel Professor Steven Jeffery

Medical Specialist Advisor

Steve has over 15 years’ experience in military plastic surgery. In 2011 he was awarded the Military Civilian Partnership Award for ‘Regular of the Year’, as well as receiving the Wounds UK ‘Key Contribution’ award and the Smith and Nephew ‘Customer Pioneer of the Year’ award. He has also been awarded Fellowship of the Royal College of Surgeons of England ad eundum. He is an expert adviser to NICE Medical Technologies Evaluation Programme. Steve co-founded the Woundcare 4 Heroes charity, which is already making a big difference to the wound care of both serving and veteran personnel.

Dr Matthew Bayfield

Medical Specialist Scientific Director

Dr Matthew Bayfield, Head of Cardiothoracic Surgery, Strathfield Private Hospital and VMO Cardiothoracic Surgeon, Royal Prince Alfred Hospital.

Professor Peter Windsor

Veterinarian Research Advisor

Peter is a registered specialist veterinary surgeon in New South Wales and an emeritus Professor at Sydney University. He holds a BVSc (Hons), PhD, DVSc and diploma from the European College of Small Ruminant Health Management.

Dr Julian Braidwood

Global Regulatory Affairs Advisor

Julian has held leadership roles and managed international clinical projects with Grampian. He was previously Regulatory Affairs Manager at Novartis Animal Health. He is the Founder and Managing Director of Triveritas, where he is responsible for a team of 40 animal health specialists across the EU and the US.

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Lot feeders accentuate the positive

October 24, 2011

BY BRAD COOPER  05 Oct, 2011 02:08 PM   Stock & Land

ANIMAL welfare issues have taken centre stage at a meeting of Australian lotfeeders in Toowoomba today.

The Australian Lot Feeders’ Association (ALFA) Beefworks conference has heard from a host of speakers urging members to “get on the front foot” in telling the positive stories about their industry.

MLA’s manager of communications on animal welfare issues, Yvette Farrell, told delegates the activity and influence of animal activist groups was growing in Australia.

She said the feedlot industry should act quickly to thwart the growing threat from extremists, especially as their activities accelerate in the wake of the live export crisis in June.

Ms Farrell said activities involved in livestock production such as dehorning and castration, as well as lotfeeding were next on the hit list of groups determined to shut down the production of animals for food.

“It’s only a matter of time before we are under more scrutiny and we need to be ready,” she said.

Ms Farrell said lotfeeders also have an important role to play in changing negative community perceptions of the industry.

“The Australian community has traditionally had a strong affinity with farmers and maintains a healthy respect for farmers today,” she said.

“Recent research found that 93 percent of Australians believe farmers are ethical and trustworthy and 78pc believe Australian farmers are good caretakers of the land.

“It makes sense that Australian farmers and others who work in the livestock and agricultural industries are the most credible messengers of industry information.”

MLA has begun a series of workshops educating lot feeders and producers on strategies to better use social media, as a way to match the savvy PR arsenal employed by a growing band of animal liberationist organisations.

Ms Farrell said the beef industry in general was still lagging behind in the area of using new technology to communicate and shape public attitudes.

In conjunction with ALFA, MLA has produced several videos profiling the Australian grain fed beef industry and its commitment to the environment and animal welfare, which will be launched on a new ALFA YouTube channel.

These videos showcase feedlot operations with commentary and personal insight from industry members, vets and nutritionists highlighting the critical elements of feedlot operations and covers induction, animal health, the role of pen riders, nutrition, shade and the National Feedlot Accreditation Scheme.

Today’s conference proceedings opened with a presentation from former Environmentalist of the Year, Arron Wood, who provided a snapshot of where the global economy and business was headed in a carbon constrained world.

Mr Wood, who earlier this week toured Kerwee Feedlot on the Darling Downs with ALFA president Jim Cudmore, said the standard at most Australian feedlots was so high that the time could be right to launch a coordinated advertising campaign promoting the industry’s benefits and the important role it plays in food production.

“One of the most important things for any industry to do is set long term visions and aspirational targets,” he said.

“As long as you can back up your claims then don’t ever discount the value of a well-executed advertising campaign. Coca-Cola didn’t become a household name through holding public meetings.”

The conference, which is held every two years to update lot feeders on the latest industry trends, continues today and tomorrow.